About Virtuous Cycle
Specialty Coffee for Coffee Enthusiasts
Virtuous Cycle crafts elevated coffee experiences for those who love coffee deeply, from everyday home brewers to brands and cafés seeking something truly special.
We’re more than a coffee roaster; we’re a community built on craft, collaboration, and connection. One good thing builds on another, and another. It’s a Virtuous Cycle.
Located in McKinney Texas, Virtuous Cycle Roastery uses modern and meticulous methods to source, roast, brew, taste and test every coffee we share. Virtuous Cycle operates with a commitment to “The Quality of Craft” at every level as we grow.
Our Coffee
We take the details seriously because great coffee doesn’t happen by accident.
Good Ingredients:
We source only high-scoring, specialty-grade coffees from trusted farmers and communities we aim to personally invest in.
No Shortcuts:
Each roast is carefully profiled to highlight the natural flavors, aromas, and nuances unique to its origin, never masked by additives or imitation flavors.
Responsible and Sustainable:
Our lineup features ethically sourced, traceable coffees, produced with a commitment to both people and the planet.
Every coffee we roast reflects our belief that quality and integrity matter, in the cup, in our craft, and in our connections.
Forged by Friendship
Virtuous Cycle began the way many good things do, around a table with friends.
What started with a beer at a Bible study grew into a deep friendship and a shared belief that great drinks create space for great conversations.
Those moments of connection—coffee on the porch, bourbon by the fire, laughter with family—became the foundation of a vision to bring people together through craft, creativity, and the “Good Stuff” that makes life richer.
Over time, our passion for thoughtfully made drinks evolved into an obsession with coffee. From our first brew, the Imperial Maui Mocha Coffee Stout, to roasting standout specialty coffees today, our journey has always been fueled by curiosity, craftsmanship, and community.
Fueled by Collaboration
We believe everyone has something valuable to bring to the table. Living and working in McKinney and Frisco, Texas for over 20 years, we’ve drawn inspiration from collaborations with others who share our love for craft and community.
From creative partnerships like The Whiskey Blendery, where coffee meets artistry and experimentation, to collaborations with local entrepreneurs and small businesses, every project we pursue is rooted in our belief that good things grow when shared.
Our Specialty Grade Fresh Roasted Coffee fuels the work of many others, from local cafés and offices to community events and non-profits.
A Cycle of Good
Virtuous Cycle is more than a name. It’s a way of living. Every great cup creates a ripple that touches others.
We’re proud to partner with organizations like:
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Street Side Showers, serving food and craft coffee to those experiencing homelessness.
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Treasured Vessels Foundation, restoring survivors of sexual exploitation to achieve their true potential.
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North Texas Church Planting Networks, helping faith communities take root and grow.
These partnerships remind us that craft, compassion, and collaboration belong together, and that the best coffee connects hearts as much as it awakens minds.
Enthusiasts
Collaborators
Creators
Chasing the perfect pour at home
Curating a café menu
Crafting a coffee experience for your guests
Virtuous Cycle exists to help you bring the Good Stuff to the table.
Explore our coffee offerings or discover our custom coffee solutions, and join the cycle of craft, community, and connection.