The color magenta reminds us to unlock that creative potential—to bring the Good Stuff to the table wherever we go. This drop? It’s dripping with a Magenta Mindset. Vibrant, imaginative, and full of life, this USDA Organic Ethiopian coffee awakens your perspective and invites you to create from your unique calling.
 
Tasting Notes: Plum, Hibiscus, Brown Spice, Black Currant
Roast: Light
Process: Natural
Variety: Ethiopian Heirloom
Certification: USDA Organic
Region: Yirgacheffe, Ethiopia
Suggested Coffee to Water Ratio: Espresso|Filter 1:2.5 | 1:16
See detailed brewing info below
 
Sourced from the high elevations of Ethiopia’s legendary Yirgacheffe region, this USDA Organic certified coffee is grown in rich soil and cool mountain air, where heirloom varieties thrive and develop exceptional complexity. At these elevations, the coffee matures slowly, allowing for deeper sweetness and vibrant character to form within the bean.
Processed using the natural method, the whole coffee cherry is dried around the seed, allowing fruit sugars to fully infuse the bean. This meticulous approach enhances fruit intensity, body, and aromatic expression, resulting in a cup that is both bold and beautifully refined.
In the cup, hibiscus-like florals and deep notes of plum and black currant create a rich, magenta-toned vibrancy, balanced by natural sweetness and a smooth, elegant body. The experience is expressive, juicy, and layered, unfolding with complexity as it cools.
Magenta Mindset is more than a coffee—it’s an invitation. Inspired by the creative energy of magenta and the imagination it sparks, this coffee is crafted to awaken your perspective, honor your unique gifts, and fuel the ideas only you can bring to life.